For over 20 years, The Jewelry Exchange has been a leading online destination for one-of-a-kind jewelry and watches. Our mission is to make buying and selling jewelry easy, safe, and accessible for everyone.

Our Story

The Jewelry Exchange was founded in 2003 by lifelong friends and business partners Alex Miller and Samantha Jones. Alex and Sam met in college while studying business and entrepreneurship. During a school project, they discovered a mutual passion for jewelry and came up with the idea to start an online marketplace that would make high-end jewelry more accessible.

After graduation, Alex and Sam pooled their savings and launched The Jewelry Exchange out of Alex’s basement. They started out small, buying and reselling estate jewelry and vintage watches. Through hard work and perseverance, they quickly built up an inventory of unique, previously owned pieces that attracted jewelry lovers looking for quality items at great values.

By 2005, The Jewelry Exchange had expanded operations online and into a small office space. Over the next few years, the company saw steady growth as more and more customers discovered the treasures available at The Jewelry Exchange. To keep up with increasing demand, Alex and Sam brought on additional staff focused on acquiring distinctive jewelry from around the world.

In 2010, The Jewelry Exchange moved into a larger fulfillment center to provide faster shipping and better customer service. By leveraging technology and optimizing our online systems, we could provide a seamless buying experience from the comfort of home.

Today, The Jewelry Exchange has served over 1 million satisfied customers worldwide. While we’ve grown significantly, we remain committed to our founding vision of making one-of-a-kind jewelry and watches accessible to all jewelry lovers. We can’t wait to see what the next 20 years will bring!

Why We’re Different

The Jewelry Exchange stands apart from other jewelry retailers in the following ways:

Unique Selection

Our jewelry inventory is curated daily by expert gemologists that hand select each piece. We carry a constantly changing selection of antique, vintage, and contemporary pieces that you won’t find anywhere else. Whether you’re looking for a Victorian era ring or modern diamond tennis bracelet, you’ll discover unique treasures at The Jewelry Exchange.

Fair Pricing

By working directly with our global network of suppliers, we’re able to cut out the middlemen and pass the savings on to you. Our volume purchasing allows us to buy jewelry at exceptional values that we can list at unbeatable prices.

Authenticity Guarantee

Every item sold by The Jewelry Exchange comes with our lifetime authenticity guarantee, giving you peace of mind that your jewelry is exactly as described. Each piece is carefully examined by our gemological experts prior to listing to ensure it is natural and as represented. Your certificate of authenticity is included with every purchase.

Excellent Value

Our direct sourcing relationships allow us to eliminate markups and offer better prices than traditional jewelers. We pass the savings on to you so can enjoy high-quality jewelry for up to 30% less than retail.

Personalized Service

Our knowledgeable customer service team is available by phone, email, and chat. We’ll walk you through jewelry jargon, setting options, sizing, and more. Let us know if you need help finding the perfect anniversary gift or an engagement ring within budget. It’s our top priority to help you find the right piece.

Sustainability and Ethics

At The Jewelry Exchange, we prioritize running an ethical, eco-friendly business. Here are some of the ways we strive to make a positive impact:

By making conscientious choices as a business, we hope to drive positive change in the broader jewelry industry. We know our customers care about these issues as much as we do.

Our Products

Fine Jewelry

Our vast collection of fine jewelry spans every style and budget. Shop our selection of rings, earrings, necklaces, bracelets, and more to find that special piece that speaks to you. We handpick each item, whether it’s a contemporary diamond tennis bracelet or art deco sapphire ring, ensuring exceptional craftsmanship and quality.

Engagement Rings

We believe finding the perfect engagement ring should be joyful and meaningful, not stressful. Browse our unique vintage, antique, and custom-designed engagement rings to find the ideal ring to symbolize your one-of-a-kind relationship. Our experts will help you build a custom ring or find a pre-loved ring with history and sentimental value.

Wedding Bands

Your wedding band accompanies you through life’s journey, so it should match your style and personality. We carry classic and modern wedding bands for every budget. If you don’t see exactly what you want, we also offer custom wedding band design services so you can create a ring that’s completely your own.


In addition to our vast collection of jewelry, we also specialize in one-of-a-kind luxury watches. Our watch experts meticulously examine each timepiece we sell, ensuring it meets our highest standards. We have watches for every budget from top brands like Rolex, Omega, Cartier and TAG Heuer.

Jewelry Services

In addition to buying and selling jewelry, our NYC studio provides personalized jewelry services including repairs, custom design, watch repair, appraisals, and more. Our master jewelers have decades of experience helping customers update and cherish meaningful jewelry pieces.

Our Values

Our core values govern how we run The Jewelry Exchange and treat our customers, employees, and partners:


We conduct business ethically, transparently, and honestly. Quality and trust are of utmost importance.

Customer Focus

Our customers are at the heart of what we do. We strive to exceed expectations and turn customers into raving fans.


We value diversity and welcome all perspectives. Our success depends on cultivating an inclusive environment where everyone feels empowered to do their best work.


We obsess over the details because every piece of jewelry represents a special meaning for our customers. We constantly improve to be experts in our field.


By embracing innovation, we’re able to evolve our services and provide a better experience. We’re excited by new technologies that allow us to create more value.

Our Team

The Jewelry Exchange wouldn’t exist without the passion and dedication of our team members. Get to know some of the people that make this company so special:

Alex Miller: Co-Founder and CEO. Alex provides visionary leadership even as the company has grown. He works tirelessly because he loves helping customers celebrate life’s special moments.

Samantha Jones: Co-Founder and Chief Merchandising Officer. Samantha oversees the buying team and ensures we provide a stellar selection of jewelry and watches. She has an incredible eye for unique pieces.

Eva Chen: Marketing Director. Eva manages our marketing programs and branding. She’s constantly finding new ways to tell our story and connect with customers.

David Wu: Lead Gemologist. David heads up our gemology lab and oversees authentication. With over 25 years in the industry, he’s one of the most respected experts in the business.

Grace Williams: Customer Service Manager. Grace leads our stellar customer support team and ensures every inquiry and order is handled quickly and accurately. Her team makes buying enjoyable!

We’re actively growing as more and more people discover The Jewelry Exchange. If you have a passion for jewelry and want to join our team, please visit our careers page!

Our Customers

We have the privilege to serve more than 1 million jewelry lovers worldwide and over 2,000 independent jewelry retailers. Here are just a few of the people we’re proud to call our customers:

Jenny from Ohio: Jenny came to us to find a special necklace using diamonds from her grandmother’s engagement ring. Our custom design team helped create a beautiful new necklace that preserved her heirloom diamonds.

Lucas from Texas: Lucas wanted to propose to his girlfriend Julia with a vintage engagement ring that felt unique like her. We helped him track down a stunning art deco sapphire ring from the 1920s within his budget.

Sarah from California: Sarah entrusted us to find high-quality diamond stud earrings for her daughter’s 16th birthday. We provided education on cut grades and helped her pick out the perfect gift.

Eliza from New York: Eliza wanted to treat herself to a luxury watch. She loved the experience of shopping our collection of pre-owned watches and finding an incredible deal on her dream timepiece.